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Make the most of seminars

Can you honestly say that you are squeezing out every last opportunity to engage clients on multiple platforms, asks Douglas McPherson

8 June 2014

They are the mainstay of almost every private client practice’s marketing plan. They offer professionals the opportunity to impart their wisdom in person to an audience that can cover all of your potential sources of new work – clients, prospects, referrers and colleagues – in one fell swoop. But are you making the most of seminars?

There are two golden rules to follow: make seminars practical rather than academic so that the audience leaves with more than they came in with, and make sure they are as engaging as possible by booking your best speakers and using pictures, stories and movement to hold your audience’s attention rather than offering line after line of PowerPoint.

You also have to use your planning time to ensure the content you prepare is going to be used as much as possible and reach many people.

Don’t think of seminars as...

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