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Law firms get ahead by working out what sets them apart, says Nick Jervis

What is your point? When it comes to your law firm, why do you believe that I should choose you over the thousands of other law firms out there who could also help me with the legal service that I need right now? What makes your firm different?

4 April 2012

Mission statement

This is one question that I ask every law firm that I meet, whether on one of my hidden profits discovery days or when I meet someone at a conference or networking event, and it is one that always causes firms the biggest headache.

Ultimately, they say, we are very similar to the other law firms who do what we do, so we struggle to set ourselves apart from the competition. However, from my experience, firms that do manage to struggle past this point, and successfully do spell out exactly why they are different and why clients should choose them, do very much better than the others.

For my own business, I have a very clear mission in mind. In the incredibly challenging legal services market place in which you now operate, I set out last year with a clearly stated mission of helping 1,000 firms of solicitors to survive and thr...

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