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It’s a small world after all

The need to look after developed markets as well as to grow market share in the emerging and frontier territories continues, says Fiona Le Poidevin, who reports from her trip to Latin America

16 April 2014

If there is one thing I’ve learnt during my tenure as chief executive of Guernsey Finance, it is that the world is a very small place. For example, this week I met someone in Latin America who has family in Guernsey going back several generations. 

I am in Rio de Janeiro, Brazil, as I write, where Guernsey is exhibiting at a private equity event. However, my team and I will also be talking to private clients advisers both here in Rio and in Sao Paulo later in the week. This is my second visit to Brazil as Guernsey looks to take advantage of opportunities in the region and build on the Latin American client base we already have.

Promoting Guernsey’s financial services industry does, of course, take me far and wide and, as I travel to different countries, experiencing different cultures and ways of doing business, and speaking to advisers, it is clear how different people’s expectations are.

Private client needs vary greatly...

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