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Investing is simple, but not easy

Ignore quick fixes and stick to your long-term goals if you want to invest successfully, says Steven Hennessey

17 September 2014

The qualification is due to the fact that in most cases, it is a human being making the investment.  

Our inability to control our innate behavioural instincts means that we act in ways that turn a straightforward task into an overly complicated one. Like losing weight, investment seems to be one of those activities which we assume has to be difficult - no pain no gain, right?

Whether its weight loss or investing, most of us are able to intellectually understand the empirical evidence for a successful strategy - it's just that in practice most of us reject it emotionally because doing so makes us feel good.

This seems like a good time to introduce a good old platitudinous bulleted list:

• Have enough time - the longer you have, the better. Don't try to time the market.

• Set your goal as a benchmark for success, not an arbitrary financial ind...

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