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How to deal with information overload

By Jeff Berardi, Chief Marketing Officer, K&L Gates 

11 December 2012

As I was mulling over various topics to cover in this blog post, it struck me by just how much available information there is in today’s multimedia world. Assuming we limit our focus solely on the rather narrow field of law firm management, one would be hard pressed to even attempt to calculate the vast amount of content there is right at our fingertips.

There are hourly posts on LinkedIn and Twitter, daily articles in legal news publications and weekly entries on industry-focused blogs – and I haven’t even mentioned the excessive and generally irritating barrage of emails that I seem to receive every day promoting ‘must-attend’ conferences, ‘must-read’ white papers and on and on.

This extreme array of information has forced me to ask the question – what on earth can I possibly write that is any different from what has inevitably been stated by others (perhaps many) before me?

And that is precisely...

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