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Growing your law firm needs more than a focus on size

By Beverly Landais, Marketing & BD Director, Saunderson House

8 April 2015

Size matters. A firm needs critical mass to operate efficiently, but scaling of the business must be undertaken intelligently. Simply growing for the sake of a larger footprint is a sure-fire way to reduce competitive edge and create unwelcome distraction from more important issues.

Size does not win loyalty. Well thought-out value propositions that consistently anticipate and meet client needs do. Being large means making more effort to build consistency into the quality of the work undertaken. It requires discipline and timely communication that cascades through the organisation to maintain culture and a sense of purpose. Seamless teamwork is vital the larger you get; this isn't easy, nor can it be left to chance. Effective processes need to be in place to manage a big business.

Planning for a growth strategy starts with a clear-eyed understanding of your current client base - which relationships and matters are profitable and which are not? How is y...

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