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Editor's blog | California dreaming

LegalZoom’s lawsuit against Rocket Lawyer in the US is a bizarre twist to take advantage of

23 November 2012

Corporations occasionally sue their rivals. Think Apple pursuing Samsung in law courts around the world for breach of design rights and software patents. Or Anheuser Busch battling it out in various European jurisdictions with Czech brewer Budvar over the use of the name Budweiser. Chocolate giant Lindt even took a smaller competitor to court over the shape of chocolate Easter bunnies.

These proceedings usually have one thing in common: the claimants seek compensation for loss of business and revenue, sometimes worth millions. The lawsuit brought a few days ago by US legal platform LegalZoom against its rival Rocket Lawyer is different. It is entirely motivated, it seems, by altruism.

According to US media reports LegalZoom has filed a complaint in California challenging Rocket Lawyer’s use of the word ‘free’ in relation to some of its services and accusing it of “false and m...

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