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CSR, CR, SB – what does it all mean and does it really matter?

By Beverly Landais, Marketing and BD Director, Saunderson House

25 November 2014

Corporate social responsibility (CSR), corporate responsibility (CR) and sustainable business (SB) are often-heard (but rarely understood) phrases. So, what does it all mean?

Quite simply, CR is the process of assessing an organisation's impact on society, evaluating its responsibilities and then formulating a response. It begins with an assessment of the business and the way that it engages with its customers, employees and suppliers, as well as with the communities in which it operates and the impact it has on the environment.

CR initiatives work best when they have active involvement of the people throughout the firm. To make a lasting impact, it also needs to have focus and clear objectives that are aligned with business strategy. This is not about monetary giving, but rather focused on volunteer initiatives - both fundraising and utilising corporate know-how to help others gain life-enhancing skills.

Quite simply, CR needs to be at the ...

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