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Competing with the new legal expenses insurance providers

Private equity house investing in legal subscription products may be isolated moves at this stage but law firms need to start rethinking about the way they deliver services

14 January 2014

What do fashion house Hugo Boss, genealogy site Ancestry.com, and over-50s organisation Saga have in common? No, they're not all sponsors of Midsommer Murders. All three are owned, directly or indirectly, by private equity house Permira, which earlier this week announced it was about to spend US$200m on buying a majority stake in LegalZoom.

The US online legal services provider first set foot in Britain last summer through a partnership deal with QualitySolicitors. The details of that deal emerged just before Christmas. This will involve LegalZoom acting as an online funnel, with clients being routed to QualitySolicitors firms for tailored telephone or face-to-face advice.

The main attraction for Permira, it seems, is the growth of LegalZoom's subscription products. These have grown by 30 per cent every ye...

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