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Bringing new thinking to the high street

Initiatives such as Rocket Lawyer will help change the perception of legal services as a distress purchase, and that should benefit all law firms

10 September 2012

“We don’t need the Legal Services Act”, Rocket Lawyer’s UK head told me last week as he disclosed the business’s imminent launch in Britain. Others have made this remark before. Usually it has been in the context of alternative business structures and how private equity would be lowering standards as they woe your clients away from the high street and into their corporate waiting rooms.

But Mark Edwards doesn’t want your clients - or not in the way you think. He wants to bring you new ones. At least that is the premise in the proposition behind his business model. And because the Google-backed legal services platform doesn’t technically provide legal advice, it need not be concerned about setting up as an ABS. Instead, it brings together several channels through which legal advice can be provided. Its off-the-shelf online forms and precedents are products rather than advice, much like the...

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