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Baby steps

Client's will sometimes need more than just sound financial advice to help them manage their financial affairs; it often comes down to reminding them that taking care of their short-term goals is the route to releasing their long-term aims

10 November 2014

In previous articles I've drawn attention to the growing body of academic research that sheds light on the way we have evolved to make decisions. Specifically, I have highlighted various examples of the typical financial decisions that most of us have to make throughout the course of our lives, and I've sought to better understand the completely natural tendencies which affect those decisions, and how they often work against our longer term interests, despite our most earnest attempts at rationality and forethought.

It is perhaps no surprise that our tendency to rely on gut instinct is at its most potent when we feel threatened or insecure. What is surprising, I think, is how apparently straightforward rational financial considerations ignite heightened emotional responses within us, triggering physiological reactions that can quickly and decisively render clear thought impossible. But how can we approach this practically and provide better outcomes for our c...

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